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19.1.10

Ponybird

This Sass and Bide look book from Summer 2004 still stands out as one of the most beautiful ones I've come across...





Its aesthetically minimal yet the details make it special: the perfect square format with concertina folding; the thick, cream stock which is textured like water-colour paper and the stitching on the cover done in fluorescent pink thread. The narrative created by the surroundings and props is reinforced by the story on the back, and lends it an old-world, whimsical edge.







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