Shoot / Miss Aimee

I recently had the pleasure of shooting the beautiful Aimee of iammillagrae. We started off bright and early on a saturday morning in the winter gardens and around the museum in the Auckland domain:

Photography: Heather Mason

New Work Preview / Beer Jerk

When Luke and Brent from Beer Jerk approached me late last year to develop their branding identity and assist with their marketing, I was intrigued and excited by their concept. As a club for interesting and rare beers from around the world and New Zealand, Beer Jerk members receive a box every twelve weeks containing twelve truly unique beers. Each Thursday (usually around 7.30pm), Beer Jerks around the country drink the weekly designated beer and talk about it online. The next week they do the same again, with a different awesome beer. 

Here are some of the images from my moodboard:

Inspiration via Pinterest

This was an opportunity to create the look and feel of an exciting new startup from scratch.

I wanted to create an identity that was simple and classic with an honest, hand-done quality. As a beer club it needed a nod towards the brewing industry without actually looking like a brewery.

I will be designing everything from brand identity, collateral pieces and packaging elements so stay tuned for the full reveal...

From The Archives / Publication Design

Photography: Heather Mason

Psychology Science Of The Mind is a minimal, type driven publication. A simple colour palette of black, grey and white allowed me to focus on the hierarchy of content, typography, positive and negative space.

B+W Photography Challenge

Recently, I was nominated for the B+W Photography Challenge: one B+W photograph per day for 5 days (accompanied by a nomination).

Day 1 / Tropical poolside in Miami Beach, Florida

(I originally posted this image as part of the Postcard series - you can read more about my trip to Miami Beach here.)

Day 2 / 12 Apostles, Great Ocean Road Australia

Day 3 / Portrait of my brother, Noah

Day 4 / Piha, a wild west coast beach

Day 5 / Succulent detail

Photography: Heather Mason

Hand-Made Notebooks With Gold Leaf Detailing

I'm not sure about you but I love stationery. I always carry a notebook with me when I am out and about to jot down ideas, inspiration and things that catch my eye. Its great to be able to refer back to it and reflect.

I spotted these notebooks on Whitney Johnson's stunning blog 'eat sleep cuddle' and instantly loved the gold leaf detailing, and so I thought I'd try making them myself.

This is one of the notebooks that I made:

I also made a few without gold leaf and thought they turned out nicely too: 

You can find the instructions here.